"What if chocolate could genuinely create change?" - that was the brief set for our final graded unit HNC Visual Communications @cofgcollege 🎓

Chocolate for Change are a fictional brand who create delicious chocolate which is Fairtrade, ethical and sustainable ✅ We were tasked with creating a brand identity and packaging solution for 3 bars, a gift box, and an information leaflet.

We were encouraged to taste the flavours of the chocolate (yum) and focus more on the sensations and experience of eating them, rather than the ingredients or the brand's ethical credentials.

My final brand identity and package solution attempts to reflect the thrill of each of the unique flavours - whether that's the rush of the Peppermint and Dark Chocolate 🌲 the freshness of Lemon & Poppy Seed 🍋 or the lovely weirdness of Sweet Lavender, Citrus & Balsamic 🟣

I was inspired by brands like @ocelotchocolate and @land_choc whose packaging is bold, confident and bucks the trend of the traditional choc wrapper - they let the quality of the packaging tell you about the quality of the product inside.