TTOS are a real life cycling and athletics team who seek to support their members to overcome the challenges of Type One Diabetes. We were set the brief of developing a new brand identity for the club, including merchandise and a web mock up.

My finished submission centres on the intersection of three of the clubs main focuses: community 🤝 performance 📈 and technology 🔬

The cells motif mirrors both the importance of advances in diabetes technology and the shape of the peloton from above. The concentric circles of the target signify both performance, reaching your goal, and maintaining your levels.

As a bit of a bike nut myself, I found this project really fun to work on. Learning more about the impact of Type One on athletes, and the challenges they face, was key to the project. Recommend giving TTOS a follow.