Solace Health Care EMDR - 2020
Branding, Web

Process & Development

Solace Health Care EMDR are a private therapy service, specialising in Eye Movement Desensitisation and Reprocessing which is a form of trauma therapy. The client asked for a brand identity to be developed and a website created. I explored a few options for the logo, seeking to incorporate elements of ‘Scottishness’ and imagery around health care. The client was interested in using a shield or some sort of heraldry. The final delivery includes the eye, relating to EMDR, and the shield denoting trustworthiness and safety. The colour palette is intended to be reassuring and calming.